PharmaKinnex provides effective multi-channel sales and marketing programs designed to optimize physician communication, and secure brand growth and awareness. Because PharmaKinnex takes the time to understand the market, the competition, the product, and our client's objectives, we are able to deliver proven results.

So whether you are launching a new brand, defending a brand, responding to changing market conditions or looking to enhance physician coverage, our cost-effective portfolio of programs are tailored to maximize sales growth and provide the return on investment that you are looking for.

PharmaKinnex will execute a program that is designed to meet your specific requirements, timely and within your budget. We drive the results with our alternative, cost effective solutions…

Messaging Programs…

It's a Fact…

• This type of model has been associated with providing a longer interaction with the physician and is more cost-effective when compared with the cost and length of the traditional face-to-face call.¹
• What we’re seeing is that just like consumers like to control the way they get information, so do doctors. They’re looking for flexibility, and they want to get the information how and when they want it.¹
• Large pharmaceutical companies are looking to move to a blended sales model where they want to integrate both the field rep and more of a virtual rep.¹
• 19 percent of office-based physicians refuse to see pharmaceutical, biotech and medical device sales reps.²
• Our multi-channel approach to physician detailing has been found to generate significant increases in
  brand prescriptions.

¹PharmaLive.com: MedAdNews (2008) Representatives are standing by
²PharmaLive.com: Daily Advantage (2008) study performed by SK&A

In addition, our physician detailing programs can contribute increased flexibility and efficiency to the sales model by:

• Meeting seasonal demands
• Taking advantage of market opportunities
• Promoting a variable mix of products in all segments of the lifecycle
• Servicing vacant territories, mid-to-lower-decile targets,and white space, block states

Marketers and brand teams are looking to find a proven approach that engages customers throughout the customer experience while still meeting brand objectives. Through our integrated multi-channel solutions, we build and develop high-touch relationships with physicians and other healthcare professionals such as physician’ assistants, nurse practitioners and resource managers that are essential to the success of the brand. These practice extenders represent great opportunity for our clients, since these professionals are often key influencers in physician prescribing behavior and the primary caregiver for many patient groups.

All of our programs whether integrated or stand alone are designed to make a meaningful impact to the bottom line.

For additional information regarding our programs, please call us at (732) 613-4422, toll free at (877) 4KINNEX or email us at sales@pharmakinnex.com