Case Study 1
Product Launch
SITUATION

Product launch of a first-time generic product in the glaucoma market

CHALLENGES

Different formulation than currently available reference branded product

Not available in every EMR platform initially

Need to re-create the market for this previously discontinued formulation

APPROACH

High potential targets were selected based upon their historical prescribing

pattern of the branded reference drug. The audience consisted of 3,000 ophthalmologists ranging from deciles 4-10 and 500 pharmacies per month 

The campaign announced the availability of a new generic alternative to this branded product to physicians, and followed up with local pharmacies to

encourage pull through

The program elements included tele-detailing, direct mail, email and faxing

RESULTS

The program was well received by the target HCPs and their practices. Prior to the conclusion of the original 6 month program, client extended the contract by 5 months through the end of the fiscal year

Case Study 2
Product Launch
SITUATION

Product launch for new dosage strength of an existing product within the SNRI generic market 

CHALLENGES

Incomplete coverage of commercial insurances 

Not available in every EMR platform initially 

Changing physician prescribing habits to include new dosage strength in their treatment 

APPROACH

High potential targets were selected based upon their historical prescribing

pattern. The audience consisted of 9,334 Internal Medicine, Family Medicine, General Practice and Psychiatry physicians ranging from deciles 7-10 

The campaign highlighted generating awareness of the availability of the new dosage strength, which adds to currently-available dosing options for grater flexibility of treatment and could be beneficial titration option

The program elements included tele-detailing, direct mail, email and faxing 

RESULTS

The program was well received by the target HCPs and their practice. Prior to the conclusion of the original 6 month program, client extended the contract by 6 months along with adding additional resources to the program to increase the reach and frequency. At the conclusion of the total 12 months, the growth of the product encouraged client to continue to extend the program to date 

Case Study 3
Hospital Product
SITUATION

Inpatient pharmacy product with declining sales 

CHALLENGES

No promotion behind product prior to PharmaKinnex efforts for over 24 months 

Product not available on all GPO contracts 

Niche product with specific indication and limited utilization period

APPROACH

High potential targets were selected based upon their historical purchasing pattern. The audience consisted of 1,500 pervious accounts that has purchased the product in the past 

PharmaKinnex goal was to reach the forecasted sales set by client over a 8 month time-frame 

The program elements included tele-detailing, direct mail, and e-mail

RESULTS

PharmaKinnex exceeded the forecast, set forth by client, by over 200 equivalent units. At the conclusion of the 8 month program the client extended the program for an additional 7 months. Upon exceeding the forecast again, the client renewed the program for an additional 6 months. The program then concluded to the company being acquired. PharmaKinnex was awarded two bonuses for exceeding sales forecast by over 20%